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ABOUT

 
VERDA ALATON HAS CREATED TOHUM OUT OF HER
LIFELONG PASSION FOR NATURAL BEAUTY.
A LIFELONG STUDENT OF ANTHROPOLOGY,
SHE DRAWS INSPIRATION FROM HER CHILDHOOD
FASCINATION WITH EXOTIC CULTURES,
FAR AWAY LANDS, ARTS AND EXTENSIVE TRAVELS
THROUGHOUT ASIA AND AFRICA. VERDA ALATON IS
PASSIONATE ABOUT ETHNIC ARTS, PARTICULARLY
NATIVE ADORNMENT WHICH COMBINES
NATURAL FORMS WITH POWERFUL EXPRESSION.
DISCOVERING THEIR UNINHIBITED RELATIONSHIP
WITH NATURE HAS BEEN A BIG INFLUENCE
ON HER WORK. DURING THE FIVE YEARS SHE SPENT
IN NEW YORK, SHE WORKED WITH AFRICAN
ART EXPERTS AND STARTED COLLECTING
TRIBAL ARTIFACTS AND ACCESSORIES WHILE
WORKING ON HER FIRST DESIGN IDEAS. IN 2009,
AFTER HER FIRST TRIP TO WEST AFRICA,
SHE LAUNCHED TOHUM TO BRING TO LIFE
HER UNIQUE PERSPECTIVE WITH A STRONG BELIEF IN
SIMPLICITY AND EXPRESSIVENESS.
VERDA ALATON’S ”CYCLES RING” IS THE 2015
WINNER OF THE PRESTIGIOUS RED DOT –
DESIGN CONCEPT – AWARD AND THE PREMIER
A’DESIGN AWARD WINNER IN 2015.
VERDA ALATON HAS ALSO WON THE 2015 ELLE STYLE
AWARD FOR ”JEWELRY DESIGNER OF THE YEAR”
IN TURKEY. A DEVOTED TRAVELLER TO
ALL CORNERS OF THE WORLD, SHE CONTINUOUSLY
COLLECTS ORIGINAL PIECES FOR HER DESIGNS AND
FINDS NEW SOURCES OF INSPIRATION
FOR HER FUTURE CREATIONS.

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